iMarketing - Integrated Marketing

It is the process of delivering marketing strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. The strategy objective is to complement and reinforce the market impact of each method, and to employ the market data generated by these efforts in product development, pricing, distribution, customer service, etc.

Without the right strategy no amount of talk about integrating multiple platforms and mediums makes much sense.

iMarketing channel media used in a promotional advertising campaign include traditional print (newspaper, magazine), display, billboard, social media, mobile, email, search, offline media, direct mail, radio and television.

Commonly denoted to as 'route-to-market' the iMarketing strategies consist of such activities as:         

―     Links producers to buyers.

―     Performs sales, advertising and promotion.

―     Influences the firm's pricing strategy.

―     Affecting product strategy through branding, policies, willingness to stock.

―     Customizes profits, install, maintain, offer credit, etc.

iMarketing positions your business so it is more competitive, more efficient by integrating all marketing materials directly related to its campaign you can increase profits at very little expense. iMarketing is essential to getting a better Return-On-Market-Investment (ROMI).

Engagement with customers and prospects requires a genuine understand of one’s customer and prospect, including understanding how, when, and where they are most receptive for engagement whether it be traditional media or internet or mobile or social media.

Our focus is engagement through the channel of mobile and social media marketing.

We take your Business Plan's Market Plan and scrutinize it for how it has laid out the marketing structure so the business is more competitive, more efficient and its benchmarks of ROMI.

Partnering with your key players we build the Marketing Plan’s “Business Case” . . .

1) Business Organization

2) Plan

a. Rational / concept of customer

b. Product / market niche

c. Deliverables / objectives

d. Etc.

3) SWOT analysis

4) Establish iMarket Pro-Forma

5) ROMI analytics

6) Define a schedule based on key tasks, resources and milestone dates

Obtaining buy-in of key players the “Project” – the campaign - document is published.

iMarketing and the Customer

The customer snaps a 2D barcode with the smartphone's camera & 2D code App and instantly the customer is engaged with the business's mobile website.